Tags archives: richmond

We teamed up with Monvera and Rosa d’Oro to create this video-our third in the “Beautiful Bottle” Series. Here is what Monvera had to say about the video:

For this installment of Monvera’s Beautiful Bottle, we are excited to feature an old-world-meets-new-technology wine collection from Rosa d’Oro Vineyards.

Designed by Kerri Green Design, the goal of this elaborately illustrated campaign of labels was to reflect history and grandeur of the ancient mosaics of Constantinople in 400 AD. The general idea is to bring Old World Italian grapes and winemaking with New World packaging technology in a way that respects both the Old Tradition and the winemakers location in warm-climate Northern California.

We are working with Monvera to create a series of videos highlighting various beautiful bottles they have created.

Here’s some info about the first bottle we’re highlighting:

The driving force behind any change in the way wineries produce their label is often caused by brand enhancements, cost savings or environmental concerns. In Waugh Cellars case, it achieved all three benefits by replacing the paper and then eliminating the foil. A win-win for Waugh.